Oh, the Places You’ll Go

SEO CODE OF ETHICS
The discussion of any SEO Code of Ethics is like a discussion on politics or religion: there are more than two sides, all sides are strongly opinionated, and seldom do they choose the same path to the same end. Most Search Engine Optimization (SEO) practitioners understand these ethics, yet not all practitioners […]

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Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in the result pages for searches made by internauts. According to the Search Engine Marketing Professionals Organization (way back when), SEM methods include:

search engine optimization (or SEO)
paid advertisement
paid inclusion.

These days Search engine marketing includes […]

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Why You Need Links

When someone types in a phrase into a search engine like Google, Google returns a page of results

Sites that rank higher in those search results pages get more people clicking through to visit them

Having a higher rank in the search result pages will result in more traffic. There are many factors that […]

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You have finally decided to make the plunge and make the web design changes necessary to go after international sales. Your important web pages are ready to be created in the local language, you have looked at the aspects of the culture that are different from your own, and you need to cover the last […]

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Once a site is in a search engine, the search engine’s spider will revisit it and rebuild their index with the changed parts of the site. Some like to think that the spider will hit every page, but choose a very active site and look at the cached pages in the search engines and the […]

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