Remember the pyramid schemes of old? You get a letter in the mail that has a list of 10 names (and contact details), you erase the top name on the list, move everyone up one space and place your name on the bottom. Then you mail the letter to 10 people who do the same. By the time your name reaches the top you should get millions in the mail.
Blogs work the same way on the web.
You create your main site using a name that is one of your keywords, one that best describes your site and your product. For the sake of an example, the product will be shoes.
You create 3 blogs that you will need to feed with good content on a regular basis. A regular basis is at least once a day and for a real professional the recommendation is 3 articles a day posted once every 6 hours. Open one blog at each of the most popular blogging sites; blogger, wordpress and myspace.
Each of these blogs must have good content – and each has a name that is one of your most important keywords or keyword phrases. Shoes.BlogOfChoice… WeddingShoes.BlogOfChoice… and DanceShoes.BlogOfChoice…
Use http://inventory.overture.com/d/searchinventory/suggestion for your keywords. Here are the top 25 resluts related to Shoe (hopefully your #1 keyword less generic than shoe)
Searches done in January 2007
Count and Search Term
882388 shoes
171435 shoes store
82538 womens shoes
75069 jordan shoes
74012 shoes repair
65615 new balance shoes
52185 nike shoes
40455 vans shoes
37865 merrell shoes
37665 aldo shoes
37226 puma shoes
36458 dc shoes
34268 dance shoes
33952 wedding shoes
33280 running shoes
32397 clarks shoes
31936 bakers shoes
29708 sexy shoes
Pick your sub-topic, say Wedding Shoe and look at the results.
Searches done in January 2007
Count and Search Term
33952 wedding shoes
1843 cheap wedding shoes
1212 designer wedding shoes
1038 ivory wedding shoes
793 dyeable wedding shoes
Then you take your keywords and keyword phrases that are listed above and make a blog accordingly ClearWeddingShoes.blogger… you get the idea.
Repeat with Dance Shoes
make blogs like BallroomDanceShoes.blogger (5 or more for the Dance Shoe sub-topic)
Repeat with Sexy Shoes
make blogs like CheapSexyShoes.blogger (5 or more for the Sexy Shoe sub-topic)
Repeat with Running Shoes
Make blogs with names like BestRunningShoes. The BestRunningShoes blog finds a way to point to, or reference, the RunningShoe blog and RunningShoe does the same with the Shoe blog. This is time consuming, but there are tricks to filling blog content without your creating it, one is just to write an article and then re-write it changing the keywords. On a shoe topic this could be easy. You need content in each blog daily, twice a day is better, but spread your entries out by several hours or the search engines will see this for the trick that it is.
The tope site, the Shoe site I reference, must have great content that is updated VERY often and be your selling site.
aaa.Shoe should ONLY point to Shoe. The aaa.Shoe level must have content related to that subject, but perhaps less interesting than the Shoe level.
bbb.aaa.Shoe should only point to, or reference aaa.Shoe unless you have the occasional overlap like SexyWeddingShoe or WeddingRunningShoe and so on. The bbb.aaalevel is where your content may be of lower quality.
If you get to the ccc.bbb.aaa.Shoe (CheapSexyRunningShoe of reference) level then you are really working this for all that it is worth. At this level you may be able to find a connection with another site and share the work and each of your sites pointing to 2 higher level sites.
{ 2 comments… read them below or add one }
I Love Blogging your way to the top.
Hmm that was weird, my comment got eaten. Anyway I wanted to say that it is nice to know that someone else also mentioned this as I had trouble finding the same info elsewhere. This was the very first place that told me the answer. Many thanks.