From the category archives:

SEO

Visit Google’s Site in Your Local Domain

by User Image Richard on June 26, 2008

Here is how to visit the Google Seach Engine Site in your local domain. [click to continue...]

Apogee Search

by User Image Richard on May 24, 2008

Apogee Search is a company that does search engine marketing in Austin, Texas.

They are an example of a SEM company that seems to have the idea tight, instead of counting click-throughs or metrics that a client can’t use to show an increase in the bottom line, they only use hard numbers. Using a company like this would show something in you P&L lines [click to continue...]

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A List of Some Sites you can PING

by User Image Richard on April 16, 2008

You can add these by going to

Options, Writing and at the very bottom of that page there is a box under the title Update Services:

Just past the list in and you are good to go. [click to continue...]

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130 Directories in which you can submit your site

by User Image Richard on April 15, 2008

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WordPress SEO trick

by User Image Richard on April 12, 2008

WordPress SEO experts will tell you to have your keywords in your post title. They will also tell you to include your keywords in the beginning and at the end of your first paragraph. After that they tell you that the last thing on a post should be your keywords. All of these things are gone because that is how a search engine will look over your site.

If Google really looks at “the last” thing you post on each page, try including the < <?php the_title() ?> at the very bottom pf your WordPress footer.php file.

I don’t like to tell a beginner to edit the theme, but this one is safe.

When you are in your WordPress Dashboard, find the Presentation option, select it. This should show you your installed themes. Select Theme Editor and if you are not a programmer you will see things that may not make sense, don’t worry, this is one ’Copy Paste Update’ and you are done.

On the Editing page you should have an open window showing a headline of “Editing style.css”. To the right are the other pages that you can destroy and take down your blog, if you really don’t know what you are doing.

The following steps are totally safe.

Go to the Footer hyperlink on the right side of your present page and select it.

Your page should now show Editing footer.php at the top.

In the text window scroll al the way to the bottom. You should find </body> </html> as the very last bit of text.

Directly before this you can hit the enter key a few times. In php files these spaces are pretty much ignored unless in between plain text. You will not be doing this between plain text.

In that open space paste the following bold text exactly as is:

 

<a href=”<?php the_permalink() ?>” title=”<?php printf(__(’Permalink to %s’, ’sandbox’), wp_specialchars(get_the_title(), 1)) ?>” rel=”bookmark”><?php the_title() ?>

 

The bold will go away, that does not matter. What matters is that you get the code in your footer.php file.

The result is that your last lines in the footer.php file will look like this:

<a href=”<?php the_permalink() ?>” title=”<?php printf(__(’Permalink to %s’, ’sandbox’), wp_specialchars(get_the_title(), 1)) ?>” rel=”bookmark”><?php the_title() ?>

</body>
</html>

NOTHING should go after the </body> command because you would be working outside the body of your text.
NOTHING should go after the </html> command because you would be typing where HTML commands are ignored.

What you have done in create a hyperlink back to the top of your page as the very last text that a search engine will see.
If you are used to reading HTML code, the results look like this:

<br>

<a href="http://getinternationalclients.com/how-to-turbo-power-your-multicultural-internet-marketing-to-actually-get-international-clients/" title="Permalink to Turbo Charge Your Multicultural Internet Marketing To Get International Clients" rel="bookmark">Turbo Charge Your Multicultural Internet Marketing To Get International Clients<br>

</body>

</html>

You now have an active link back to the article that you are on, using your post title as the link text. Hopefully this will be your keyword phrase. The WordPress SEO pro’s will tell you that this is a good use of WordPress in your SEO. Feel free to contact me if you have questions on how to make it work.

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WordPress SEO трюк

by User Image Richard on April 12, 2008

WordPress SEO специалисты расскажут вам ваши ключевые слова в сообщении название. Они также укажет, чтобы включить ключевые слова в начале и в конце своего первого пункта. После того, что они говорят, что последнее дело на должность должен быть вашим ключевым словам. Все эти вещи ушли в прошлое, потому что, как поисковая система будет искать в течение Вашего сайта.

Если Google действительно выглядит на “последний”, что вы разместите на каждой странице, попробуйте включая < <?php the_title() ?> на самом дне pf ваших WordPress файл footer.php.

Я не хотел бы сказать, начинающий, чтобы изменить тему, но это является безопасным.

Когда вы находитесь в ваших WordPress панель инструментов, найдите Презентация варианта выбора. Это должно показать вам ваши установки тем. Выбор редактора тема, и если вы не программист, вы увидите вещи, которые, возможно, не имеет смысла, не беспокойтесь, это одна “Копировать Вставить Обновить”, а вы сделали.

На странице редактирования вы должны иметь открытое окно с изображением заголовок “Редактирование style.css”. Направо являются других статьях, которые можно уничтожить, и принять свой блог, если вы действительно не знаете, что вы делаете.

Следующие шаги являются абсолютно безопасными.

Перейти на Нижнее гиперссылка на правой стороне ваших нынешних страницу и выберите его.

Ваша страница должна сейчас показать Редактирование footer.php на самом верху.

В текстовом окне прокрутки аль путь до конца. Вы должны найти </ body> </ html>, как в самый последний фрагмент текста.

Непосредственно перед этим вы можете нажать ввести ключ несколько раз. В php файлы этих пространств довольно много игнорируется, если в период между простой текст. Вы не должны делать этого между простой текст.

В том, что открытое пространство, вставьте следующий смелый текст, в точности, как это:

 

<a href=”<?php the_permalink() ?>” title=”<?php printf(__(’Permalink to %s’, ’sandbox’), wp_specialchars(get_the_title(), 1)) ?>” rel=”bookmark”><?php the_title() ?>

 

Смелые будет уехать, что не имеет значения. Важно то, что вы получите код, в вашем файле footer.php.

Результатом является то, что ваши последние строки в файл footer.php будет выглядеть так:

<a href=”<?php the_permalink() ?>” title=”<?php printf(__(’Permalink to %s’, ’sandbox’), wp_specialchars(get_the_title(), 1)) ?>” rel=”bookmark”><?php the_title() ?>

</body>
</html>

НИЧТО должны идти после </ body> команду, так как вы будет работать вне тела вашего текста.
НИЧТО должны идти после </ html> команду, потому что вы бы ввели, когда HTML команды игнорируются.

То, что вы сделали в создании сайта, гиперссылка вернуться к началу вашей странице, что и в самый последний текст, что поисковая система будет видеть.
Если вы использовали для чтения HTML код, то результаты выглядят так:

<a href=“http://getinternationalclients.com/how-to-turbo-power-your-multicultural-internet-marketing-to-actually-get-international-clients/” title=“Permalink to Turbo Charge Your Multicultural Internet Marketing To Get International Clients” rel=“bookmark”>Turbo Charge Your Multicultural Internet Marketing To Get International Clients<br>

</body>

</html>

Теперь у вас есть активная ссылка на статью, в которой вы работаете, используя свой пост титула, как текст ссылки. Надеемся, это будет Ваша ключевая фраза. В WordPress про SEO в расскажет Вам о том, что это является хорошим использованием WordPress в вашем SEO. Не стесняйтесь обращаться ко мне, если у Вас есть вопросы о том, как заставить ее работать.

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SEO Code of Ethics

by User Image Richard on February 20, 2008

SEO CODE OF ETHICS
The discussion of any SEO Code of Ethics is like a discussion on politics or religion: there are more than two sides, all sides are strongly opinionated, and seldom do they choose the same path to the same end. Most Search Engine Optimization (SEO) practitioners understand these ethics, yet not all practitioners practice safe-SEO. Too many SEO practitioners claim a bias towards surfers, or the search engines, or their clients (all are appropriate in the correct balance), and it is common for the “whatever it takes” excuse to bend some of these ethics to fit their needs. This page does not pass judgment, it simply states the obvious. Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers, and whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are voluntarily adhering to the below SEO Code of Ethics:

No SEO practitioner will intentionally do harm to a client.

This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories, or rendered inoperative. Questionable adherence to standards must be addressed via the Robots Exclusion Standard.
No SEO practitioner will intentionally violate any specifically published and enforced rules of search engines or directories.

Should rules and guidelines change (as they often do), the SEO practitioner will promptly take action to comply with the changes as they apply to all clients. Where rules and guidelines are unclear, the SEO practitioner will seek clarification and await approval from the appropriate search engine before continuing to utilize potentially harmful technology or procedures.
No SEO practitioner will intentionally mislead, harm, or offend a consumer.

All individuals utilizing a search engine to visit a site will not be misled by the information presented to or by the search engine, or harmed or offended upon arrival at the client site. This includes techniques like “bait and switch” where the client page does not substantially contain and is not clearly associated with the optimized phrase, or may be reasonably offensive to targeted visitors.
No SEO practitioner will intentionally violate any laws.

This involves the deliberate and continued violation of copyright, trademark, servicemark, or laws related to spamming as they may exist at the state, federal, or international level.
No SEO practitioner will falsely represent the content of the client site.

This includes the practice of presenting different versions of web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language, or product specific needs. In general, ALL requests for a specific URL should be served identical HTML by the web server.
No SEO practitioner will falsely represent others work as their own.

This includes the taking of work from others in whole or in part and representing this work as their own. The SEO practitioner may not make verbatim copies of the work of others (instead of authoring original work) without the prior consent of the other party.
No SEO practitioner will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others.

This includes quantifiable statements related to project timetables, performance history, company resources (staff, equipment, and proprietary products), and client lists. Guarantees will be restricted to items over which the SEO practitioner has significant and reasonable control.
No SEO practitioner will participate in a conflict of interest without prior notice to all parties involved.

This includes the practice of choosing to emphasize one client over another in competing keywords because there is more personal gain for the practitioner. All clients are treated equally and all will receive equal best effort in their Search Engine Optimization.
No SEO practitioner will set unreasonable client expectations.

This includes the practice of accepting more than a reasonable number of clients competing for the same keywords and implying that all will be in the top positions in the search engines. This also includes the implication that results can be obtained in an unreasonable amount of time given the known condition of the search engines, client site, and competition.
All SEO practitioners will offer their clients both internal and external dispute resolution procedures.

This includes the publishing of address and phone numbers on primary web pages, the inclusion of third-party dispute resolution links prominently placed within the practitioners web site, and contracts that include sections discussing dispute resolution.
All SEO practitioners will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for the SEO practitioner.
All staff of SEO practitioner shall be bound to protect information that is not generally known as it may harm the client. The SEO practitioner will not include the publishing of testimonials and proprietary logos of client lists, press releases, and other collateral discussing the client without explicit approvals.
All SEO practitioners will work to their best ability to increase or retain the rankings of client sites.

Clients are contracting for fee with the SEO practitioner in order to obtain and retain search engine placement. The SEO practitioner is charged with an obligation to utilize appropriate and allowed technology and methodologies to improve and retain the rankings for their clients in the face of shifting search engine technology, competition, and client web site needs.

We comply with and support this Code of Ethics.

From http://www.bruceclay.com/web_ethics.htm

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Simple SEO

by User Image Richard on January 14, 2008

The best SEO practices used to increase your search engine rankings are simple if you have never done it. All too often when people ask for help they are missing the basics. A site ranked high is assured of more visitors and subsequently more sales. If you have been looking for a way to kick-start your internet business it is imperative to begin working on this immediately.

Domain Name

If you are starting a new site, get an appropriate domain name. TheDirectMarketingSchool is not taken (maybe I should get it) neither is thefirstseosite for a person looking for that name. Think of a very short phrase and that can be your domain name. It works best if people will actually search for your domain name cheapusedcars is free.

Have a title on every page, and make that title a keyword phrase. Even more than the domain name, this is not optional. If you can, include your name or your business name, whichever is more appropriate. Every page should have a keyword title relating to the page should match up perfectly. Avoid common abbreviations; write out something other than FAQ as a page title, “Common Questions About Widgets” is much better than “FAQ” for a page title.

Keyword phrases should be no longer than what people will search. “Used Toyota Minivan Pittsburgh” is about the longest I would use. How many people type out “Used Toyota Minivan from the early 90’s in the Greater Pittsburgh area”? Keywords should be different for each page. There will be some that are common to your site, and some that are page specific.

Content

Search engines mostly list sites that contain quality content rather than graphics (you can read the content but not as easily the graphics). Your text should be written with different level headings, important words should be emphasized. The text on your site must contain the most significant keywords in the first and last paragraph of each page.

Your home page will have a link to your site map.

Every page will have at least 250 words unless there is a real reason to not have that many. A page with contact details may be less than 250 words.

There is debate on the value of Meta Tags, but you will use them because some search engines use meta tags in their ranking algorithm and every little bit helps.

Any image will have the appropriate alt tag associated with it.

Search engine rankings are extremely important for a successful online marketing campaign. By review the information above and performing these best SEO practices you should be able to make major strides in bringing more quality prospects to your web pages.

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SEO

Visit Google’s Site in Your Local Domain

Apogee Search

A List of Some Sites you can PING

130 Directories in which you can submit your site

WordPress SEO trick

WordPress SEO трюк

SEO Code of Ethics

Simple SEO

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