content

QUESTION(s) OF THE DAY: (1) How important is content? If I’m going to spend so much time on content, how will it help bring people to my site?

You need content in order to satisfy both the customer AND the search engines. But how does content actually bring your web site traffic?

Since it’s been established that the main methods of driving traffic are from search engines and hyperlinks from other sites, most of these suggestions will contribute to one method or the other and occasionally both. Some suggestions include offline activities that can attract another audience altogether. A LOT of my readers NEVER would have found me on the web. I found them by speaking to their groups.

Quick review: Search engines are the main source for internet users to find the information they are looking for. Being listed high in the search engines means more people will find you when looking for the product, service or information you provide. Search engines use different methods for determining your position in the listings. Understanding how they work and what they’re looking for can help you get the best listings.

Hyperlinks are links that direct a visitor or search engine to another website or page. When websites provide a link to your site it tells the search engines that you are valuable and thus affects your position in the listings. In the right place it can direct human traffic to your site as well.