Posts tagged as:

outgoing links

Things That Help Your Page Rank and Things That Hurt Your Page Rank

Things That Help Page Rank:

These factors will probably change over time, once someone figures how to “beat the system”. Some these variables are more important than others:

  • Keywords in the title tag
  • Keywords in the description tag
  • Keywords in the keywords tag
  • Changing and increasing content
  • Keywords in your headlines
  • Keywords in your content
  • Keywords in the top 25% of the page
  • Keywords in the bottom 25% of the page
  • Using HTML emphasis on Keywords (Bold, Italics, Underline et cetera)
  • Incoming link popularity - if sites that point to you have a high PR it is a good thing
  • Keywords in the names of linked pages Cover Hypnosis Expert Kevin Hogan is better than Kevin Hogan and the actual site name has the lowest value (but better than nothing)
  • Keywords in alt tags and as names of images
  • Getting listings in Pay-Per-Click search engines like Google Adwords or in Overture
  • Listings in directories

Things That Hurt Page Rank:

  • Spamming by using the same word or phrase several times in your title, meta tags, or text. Buy you new shoes from our shoe site by visiting our shoe forum and choosing from our shoe gallery! The sentence might be readable, but it is spam.
  • Keyword density over 5% which may be considered keyword spamming.
  • Spamming by putting words or phrases into your meta tags or title that have nothing to do with the actual content people see on your web page.
  • Too many outbound links, even if they are to sites related to your topic. If you want to have hundreds of links, make a link page.
  • Using text the same color as the background. Years ago, I could not figure why I landed on a site that had nothing to do with my search.
  • Using tiny text (font size “-1″ or smaller) as a way to cram keywords into a page
  • Linking out to link farms or free-for-all (FFA) link pages.
  • Links coming in from link farms or FFA link pages
  • Linking out to sites that have nothing to do with the focus or niche of your site (For a class Kevin Hogan gave in 2006 he linked from KevinHogan.com to everyone that attended his class, causing his PR to drop one point.)
  • Unknown. Since we don’t know the actual algorithm used there may be things that we don’t know that hurt your page rank. If you think something may hurt your site, don’t do it.

Follow these basic rules and you will be on your way to getting your page ranked properly.

Rate this:
2.5

{ 0 comments }

Tips for Higher Page Rank

Here are some things to consider if you are serious about having a higher page rank. Take the time to create or acquire original content for your site. Search engines are putting a greater lever of importance on the community aspect of the internet, so make sure you take advantage of blogs and forums. Take the time to make sure the information you post is true and not plagiarized. Not a legal obligation, but it is a moral obligation.

Page Titles

Use an original page title for each page. If you can, use your most important key word phrase as the page title.

Outgoing Links

Do not exceed 100 outgoing links, always link to good quality sites and never link to farm links. Extra tip: you must check your outgoing links on a regular basis to make sure they are still working and the quality of the sites you are linking to is still good.

Keyword Density

Keep your keyword density under 5% or it is keyword spamming. Keyword spamming can increase your listing as long as you play it carefully and pull the keywords off after you are spidered once.

Flash, Images and really cool new stuff

Skip them. If not, to be used in moderation, the make your site load slowly and there are still people out there with slow connections and no one likes watching the “loading” window. People also don’t like complicated menu setups, keep it simple.

Alt Text

If you use pictures and put your keyword in the alt thext, your alt text must describe the picture. You could write something like: “keyword header”, “keyword image” or “keyword logo”. Stuffing lots of keywords in your alt texts can work like the keyword density I mention above.

Think of your audience

Avoid slang or rude words in your copy unless that is what your audience uses. Consider that is will also get you banned, but it may get you incoming traffic.

Finally, remember that search engine algorithms change frequently. So keep up to date by browsing the SEO sites and forums.

Rate this:
2.5

{ 0 comments }