Oh, the Places You’ll Go

WordPress SEO experts will tell you to have your keywords in your post title. They will also tell you to include your keywords in the beginning and at the end of your first paragraph. After that they tell you that the last thing on a post should be your keywords. All of these things are gone because that is how a search engine will look over your site.

If Google really looks at “the last” thing you post on each page, try including the < <?php the_title() ?> at the very bottom pf your WordPress footer.php file.

I don’t like to tell a beginner to edit the theme, but this one is safe.

When you are in your WordPress Dashboard, find the Presentation option, select it. This should show you your installed themes. Select Theme Editor and if you are not a programmer you will see things that may not make sense, don’t worry, this is one ’Copy Paste Update’ and you are done.

On the Editing page you should have an open window showing a headline of “Editing style.css”. To the right are the other pages that you can destroy and take down your blog, if you really don’t know what you are doing.

The following steps are totally safe.

Go to the Footer hyperlink on the right side of your present page and select it.

Your page should now show Editing footer.php at the top.

In the text window scroll al the way to the bottom. You should find </body> </html> as the very last bit of text.

Directly before this you can hit the enter key a few times. In php files these spaces are pretty much ignored unless in between plain text. You will not be doing this between plain text.

In that open space paste the following bold text exactly as is:

<br>

<a href=”<?php the_permalink() ?>” title=”<?php printf(__(’Permalink to %s’, ’sandbox’), wp_specialchars(get_the_title(), 1)) ?>” rel=”bookmark”><?php the_title() ?>

<br>

The bold will go away, that does not matter. What matters is that you get the code in your footer.php file.

The result is that your last lines in the footer.php file will look like this:

<br>

<a href=”<?php the_permalink() ?>” title=”<?php printf(__(’Permalink to %s’, ’sandbox’), wp_specialchars(get_the_title(), 1)) ?>” rel=”bookmark”><?php the_title() ?>

<br>
</body>
</html>

NOTHING should go after the </body> command because you would be working outside the body of your text.
NOTHING should go after the </html> command because you would be typing where HTML commands are ignored.

What you have done in create a hyperlink back to the top of your page as the very last text that a search engine will see.
If you are used to reading HTML code, the results look like this:

<br>

<a href=“http://getinternationalclients.com/how-to-turbo-power-your-multicultural-internet-marketing-to-actually-get-international-clients/” title=“Permalink to Turbo Charge Your Multicultural Internet Marketing To Get International Clients” rel=“bookmark”>Turbo Charge Your Multicultural Internet Marketing To Get International Clients<br>

</body>

</html>

You now have an active link back to the article that you are on, using your post title as the link text. Hopefully this will be your keyword phrase. The WordPress SEO pro’s will tell you that this is a good use of WordPress in your SEO. Feel free to contact me if you have questions on how to make it work.